Speaking to British publication Autocar last year when he was CEO of GM Europe, Pere Brugal had assured UK drivers the brand would return “soon”, starting with the Lyriq – which is competing against German legacy carmakers’ BMW iX5 and Mercedes-Benz EQE SUV. He called the UK “one of the [markets] that we’re focusing on” and said a launch was “coming close”.
Now, a year later, the US company has yet to announce a firm launch date and has set up only one dealer for right-hand-drive Cadillacs.
According to Autocar, only 20 Cadillacs were registered in the UK between July 2025 and March 2026, of which 16 were the new EV models. In London, GM-authorised dealer Clive Sutton continues to import left-hand-drive Cadillac Escalades.
This week, a GM spokesperson told Autocar : “As the UK market and EV landscape continues to evolve rapidly with new competitors emerging, we are actively reviewing our future Cadillac plans to ensure they remain aligned with market conditions and customer demand, and we will continue to assess future opportunities accordingly.”
General Motors was moving forward with electrification in recent years, making enormous investments in technology and production. When the Trump administration cut support for emission free vehicles last year, the legacy US carmaker was forced to cut 5,500 jobs. At the beginning of this year GM recorded another billion-dollar write down for its EV business to the tune of six billion US dollars, directly affecting the company’s liquidity.
