Patrick Holland has been officially tapped to continue running the now merged and expanded U.K. business of Banijay Entertainment as executive chairman and CEO of Banijay U.K. following the recent merger with All3Media, the company said on Thursday.

Reporting to Banijay Entertainment CEO Marco Bassetti, Holland’s “strategic leadership responsibilities now span the majority of the combined U.K. portfolio, Banijay U.K., which in its entirety comprises around 40 creative labels,” the firm said. “Producing some of the country’s most-renowned new and returning titles, the business works with all major broadcasters, streamers and platforms and is responsible for over 2000 hours of content annually.”

Holland joined Banijay U.K. in May 2022 from the BBC, where he was director, factual, arts & classical music, after serving as channel controller of BBC Two since 2017. He “has driven consecutive growth year-on-year, overseeing a slate of high-profile and award-winning productions,” the company highlighted. Recent series and film launches include Half Man (BBC/HBO), House of Guinness (Netflix), Peaky Blinders: The Immortal Man (Netflix) and Last One Laughing (Prime Video). Upcoming titles include All or Nothing (Prime Video), Beautiful Obsession (Prime Video), Netflix, Will You Marry Me? (Netflix) and Reputation (BBC).