In the AI era, it’s increasingly clear that companies won’t compete on their technology stack or LLMs. Everyone has access to the same frontier models, the same intelligence.
The moat, instead, becomes your people.
Great Place To Work® found that higher levels of trust drove as much as 7.5 times higher revenue growth for small businesses (10 to 99 employees) and 3.4 times higher for medium-sized businesses (100 to 999 employees).
When you talk to business leaders from the Fortune Best Small and Medium Workplaces™, you immediately understand why they experience the Great Place To Work Effect. They treat culture as a business strategy, rather than employee perks.
In an era of AI abundance, high levels of trust make people want to stretch their skills, stay with the company, and create new intellectual property (IP).
