InstaAstro, a Noida-based online astrology platform, has raised $12 million in a Series A round led by Singularity AMC and Artha Venture Fund, with participation from its founders.

InstaAstro will use the funding to build AI-led solutions, including sentiment analysis to help astrologers deliver more contextual consultations and multilingual support to improve the consultation experience across languages.

It also plans to expand its pooja seva and spiritual commerce businesses.

Founded in 2021 by Nitin Verma, InstaAstro had previously raised a cumulative Rs 21.7 crore in funding.

“We're committed to building the world's most trusted spiritual platform by prioritising quality over quantity," said Nitin Verma, Founder and CEO, InstaAstro.