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When Bad Bunny wrapped his latest tour run with two celebratory “Cerramos en Casa” shows in Puerto Rico, he put on a show — bringing out guests from Rauw Alejandro and Farruko to Victor Manuelle and Ñengo Flow — and made sure to put the spotlight on his native Puerto Rico.
To bring the stadium run to life, Benito kept his circle of partners hyper-selective. Alongside Banco Popular — the local bank that ensured island residents had direct ticket access — Hennessy stood as the global presenting sponsor for the entire Debí Tirar Más Fotos World Tour. For the French luxury cognac house, teaming up with Benito for the final stops in Puerto Rico marked a natural final chapter.
That shared spirit came alive as fans approached the stadium grounds and walked by the Hennessy ClúB on their way into Estadio Hiram Bithorn. Named in honor of Benito’s fan-favorite track “El CLúB” — a song he snuck onto the setlist Saturday night for its live debut — the immersive space leaned entirely into authentic island hospitality and energy. Designed like a vibrant casita-club, complete with classic plastic chairs (like those on Benito’s album cover) and bright red tables, the space served as a community hub where fans gathered to play dominoes and listen to live bomba percussion before they entered the stadium to watch the show.
