In a report published today, Counterpoint Research says Apple once again secured five spots among the world’s 10 best-selling smartphones during the second quarter of 2026. Here are the details.
MagSafe and higher storage help push iPhone 17e into top 10
Over the past several months, there has been no shortage of reports pointing to the success of the iPhone 17 line, particularly as most of Apple’s closest competitors raised prices due to the ongoing component shortage.
Just days ago, Counterpoint published three reports showing that Apple bucked a broader downward trend across several regions, posting growth in both shipments and sales.
Today, the firm published a new report claiming that the iPhone 17 was the world’s best-selling smartphone during Q2 2026, accounting for 6% of global smartphone unit sales.
