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Vanguard CEO Salim Ramji. Photo: Michael Nagle/Bloomberg via Getty Images

Vanguard Group on Wednesday announced an agreement to acquire Altruist, a California-based provider of software for registered investment advisors.

Why it matters: Vanguard is seeking to expand deeply into lucrative advisory work — competing with firms like Fidelity and Schwab — despite being best known for its low cost index funds.