British insurer Prudential Plc plans to sell up to a 2 per cent stake in ICICI Prudential Asset Management Company through the open market to help meet minimum public shareholding requirements, the companies said on Wednesday.The sale will value the stake at around ₹3,190 crore ($333.3 million) as of last close.Under Indian regulations, large companies that list with less than 15 per cent public shareholding have five years to raise their public float to at least 15 per cent, and 10 years to reach 25 per cent.The proposed sale would reduce the shareholding of ICICI Prudential AMC’s promoters — or controlling shareholders — to 85.6 per cent.Currently, the controlling shareholders hold a stake of 87.6 per cent, with Prudential AMC holding a 34.6 per cent share in the company.“The sale is intended to support ICICI Prudential AMC as it progresses towards meeting India’s minimum public float requirement of 15 per cent within five years of its initial public offering on December 19, 2025,” Prudential said in a statement.Published on August 26, 2026