Visitors throng Jiangxiali - Wuhan Old Wharf Cultural and Food Street in Wuhan, central China's Hubei Province, at night.

Museums, sports events, stage performances and literary landmarks are adding cultural variety to China's summer tourist season, giving it a cultural boost this year as travelers move from casual sightseeing toward deeper cultural immersion.

Cultural venues across the country have extended opening hours this summer, rolling out theme exhibitions, immersive study tours and intangible cultural heritage (ICH) experiences to draw families.

At the National Natural History Museum of China in Beijing, a special "Museum Night" program lets visitors explore its dinosaur exhibition hall after dark.

In Weinan, northwest China's Shaanxi Province, the Weinan Museum has moved beyond its exhibition halls to host outdoor concerts blending classic songs with local history.