Netflix and Stella Artois Bring the Perfect Serve to The Gentlemen Season 2
“The Gentlemen’s Serve” with Theo James and David Beckham Shows There’s Power in the Pour
Today, Stella Artois and Netflix announce “The Gentlemen’s Serve,”an integrated global partnership built around the highly anticipated second season of The Gentlemen. This marks the first brand partner for the series, and the first true multi-market brand collaboration between Netflix and AB InBev (Brussel:ABI) (BMV:ANB) (JSE:ANH) (NYSE:BUD), bringing one of the world's leading premium beer brands into Guy Ritchie’s stylish yet gritty universe. The partnership is anchored by The Gentlemen’s leading man Theo James, and Stella Artois ambassador Sir David Beckham.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260826832817/en/ The Gentlemen’s Serve is more than a pour, it’s a power play.
Developed by creative agency GUT Amsterdam in close collaboration with the Netflix Brand Studio, “The Gentlemen’s Serve” centers on a simple creative idea: to perfectly serve a Stella Artois is more than a pour, it’s a power play. The content brings that idea to life through the hero film, The Auction, and a collection of vignettes detailing the brand’s iconic five-step pouring ritual: The Clean-Up, The Sacrifice, The Angle, The Cut, and The Judgement.
