We measure AI efficiency buy we overlook trust
Organisations are very good at measuring AI efficiency: Time saved, tasks automated, costs reduced, hours returned to the business, all neatly quantified on a slide.But efficiency is only part of the story. Trust matters just as much, because trust shapes whether people actually use AI well, or simply use it to look busy.
People engage honestly with AI when they:
believe it won’t be used against them
believe that admitting “I used AI to draft this” won’t quietly lower how their work is valued
