With rap music pulsating to the rhythm of jagged video edits, Veterans Affairs Secretary Doug Collins takes to TikTok.
Dressed in a suit, Collins does pushups with co-workers before the video quickly cuts to him appearing at other events and more pushups. At one point, he’s seen practicing his golf swing with his legs strapped down.
The approximately 30-second video, produced by the VA and posted to TikTok last month, is titled “SECVA reporting for duty.”
That same day, several other Cabinet-level agencies launched TikTok campaigns after the Justice Department deemed the app safe for federal employees to use.
The new campaigns appear to target younger generations that frequent TikTok, but some of the videos have drawn criticism over the Trump administration’s priorities. Many of the posts featuring Cabinet members — a decidedly middle-aged group — also have provided predictable fodder for late-night comedy writers. “Tonight Show” host Jimmy Fallon mused: “Right now TikTok is, like, ‘Oh, no, are we the new Facebook?’”
