Anil Chugh, President of Wipro Foods
Wipro Consumer Care and Lighting has entered the Rs 5,500-crore pet food market with the launch of its nutrition brand, Snuggles.“Snuggles brings together human-grade ingredients, complete nutrition and taste at an accessible value for pet owners,” Anil Chugh, President of Wipro Foods, said.“As pet parenting continues to evolve, we see a significant opportunity to offer superior nutrition, trusted ingredients and meaningful innovation at an accessible price point,” he said.Pets increasingly treated like children“As pet parenting evolves across the country, pets are increasingly being cared for like children, shaping new expectations around nutrition, wellness and care,” he said.Inspired by the warmth, comfort and affection of a loving hug, the name Snuggles reflects this shift and Wipro’s commitment to supporting pets through every stage of life.He said a significant transformation is underway in the pet food market, with 67% of pet parents being first-time pet owners, and pet parents are focusing on nutrition, health and wellbeing.Demand grows for specialised pet nutritionThis shift is creating demand for scientifically formulated high-quality nutrition tailored to different life stages and needs.“The pet food category holds tremendous potential and remains significantly underpenetrated despite the dramatic shift taking place in pet parenting,” Saurabh Shekhar, Managing Partner – Pet Care, Wipro Consumer Care and Lighting, said.Published on August 26, 2026
