Favourable monsoon conditions, improving agricultural output and rising affordability are reviving rural consumption, a key market for Emami.
| Photo Credit:
arpit.shah@emamigroup.com
Home-grown FMCG major Emami on Tuesday said the company "is structurally positioned" to benefit from an expected recovery in rural demand and the prevailing premiumisation trend in urban markets, supported by its diversified portfolio, digital capabilities and growing presence in new-age consumer brands.Addressing shareholders at the AGM of the company, Founder and Non-Executive Chairman S Goenka said that favourable monsoon conditions, improving agricultural output and rising affordability are reviving rural consumption, a key market for the FMCG major."A substantial part of Emami's business is linked to rural India, where our brands carry decades of trust and reach. As rural purchasing power recovers and GST rationalisation widens access to organised categories, we believe Emami is structurally positioned to capture a disproportionate share of that recovery," he said.Goenka said urban premiumisation, rising wellness consciousness, rapid digital adoption and growing demand for trusted brands continue to create significant opportunities across categories."The convergence of rural recovery, urban premiumisation, digital adoption and wellness-led consumption gives us a powerful runway for growth," he said.Highlighting the company's long-term growth strategy, Goenka said Emami has built multiple growth engines by strengthening its non-seasonal portfolio, expanding into new-age consumer platforms and deepening digital capabilities.The company enters its next phase "more diversified, more digitally capable, financially stronger and more disciplined than at any point in its history", he added.According to Goenka, strategic investments are expected to play an increasingly important role in Emami's growth journey. Following acquisitions in health and wellness firm Axiom Ayurveda and digital-first brands Vedix and SkinKraft through IncNut Digital, the company expects its strategic investment portfolio to contribute around 16 per cent of turnover in FY27 and about 25 per cent by FY30.He further said that in the coming years, he expects one-fourth turnover of Emami to come from its strategic investments in new-age companies."In FY26, our strategic investments contributed around 6 per cent of consolidated turnover, and we expect them to contribute around 16 per cent in the current financial year. Over the coming years, we expect this portfolio to scale to approximately 25 per cent of turnover by FY30, emerging as a meaningful growth driver within our overall portfolio," he said.On overseas operations, Goenka said the company remains confident about the long-term potential of markets such as Bangladesh, the Middle East and Africa, and will continue investing in localisation, manufacturing capability and consumer-centric strategies.Despite global uncertainties, India remains one of the few large economies showing steady growth, driven by domestic consumption, infrastructure investments and policy stability, he said."The road ahead will bring new opportunities and new challenges alike. But with the strength of our brands, the commitment of our people, the trust of our consumers, the confidence of our shareholders and the discipline of our execution, I am confident that Emami is well positioned for the future," Goenka said.Published on August 26, 2026
