An AI blog pipeline with a human editor: how this post was made

This post was drafted by a machine. A person read it, changed things, and merged it before you saw it. Since we spend this series describing how other organisations should apply AI to marketing work, it seemed reasonable to open up the pipeline that produces the series itself. This is part of our Practical AI in Marketing series, and it is the only post in it about us.

The backlog is a JSON file

There is no content calendar in a spreadsheet and no monthly planning meeting. Topics live in a JSON file in the same repository as the site, and each entry carries enough context for an agent to write from it:

{

"slug": "an-ai-blog-pipeline-with-a-human-editor-how-this-post-was-made",