Imagine being thrown into No 10. Downing Street and being forced to contend with a “public that is always fuming, a press that is consistently hostile, a cabinet that behaves badly, and backbenchers who never stop moaning about something”, said GQ Magazine. No, it’s “not one of Starmer’s recurring nightmares,” but a mobile game that has “skyrocketed in popularity”.In the last fortnight, the average daily userbase of “No. 10: Full Confidence” has “leapt from 300 to 21,000”, propelling it to near the top of the UK paid-games leaderboard. “Absurd, nihilistic, so-tragic-it’s-hilarious – the perfect allegory, you might say, for British politics in 2026.” And its popularity, along with other similar apps, reveals a lot about the “current political mood in the UK”.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Join 350,000+ subscribers and keep yourself informed with a selection of
