Kohl's Names Arianne Parisi Chief Customer Officer
Kohl's (NYSE: KSS) today announced that Arianne Parisi has been named Kohl's Chief Customer Officer, reporting to CEO Michael J. Bender. In this newly created role, Parisi will be responsible for enhancing the omnichannel customer experience across marketing, brand and creative, loyalty, personalization, media, and digital commerce, including Kohls.com and the Kohl's App. She will focus on strengthening the full customer lifecycle, modernizing the omnichannel experience, and connecting Kohl's brand promise more directly to how customers discover, shop, engage, and return. Parisi has more than 20 years of retail experience and has been Kohl's Chief Digital Officer since 2025.
"As we continue to drive the business forward in service of our customers, I am excited for Arianne to take on the new role of Chief Customer Officer," said Bender. "Bringing marketing and digital together under one leader will help foster a greater focus on the full customer lifecycle and how Kohl's shows up across customer touchpoints. Arianne always starts with the customer - making sure that how we position ourselves as a brand and how we execute as a business both deliver on our customer promise. She has an excellent ability to work collaboratively with a variety of functions across the business to accomplish shared goals. She has shown agility in anticipating evolving customer expectations and translating them into action, an approach that will help Kohl's build for the future."
