Apple is about to take the first public step in a journey that will end with the on-sale date for the iPhone 18 Pro, iPhone 18 Pro Max and the company’s first foldable, whatever that turns out to be called. Here are the moments to look out for and you can read a full run-down of the expected schedule here. Apple iPhone 17 Pro — the iPhone 18 Pro is coming soon.Getty ImagesApple iPhone 18 Pro: Here Comes The KeynoteApple will confirm its September special event any minute now. To be precise, I believe the announcement will come on Wednesday, Aug. 26, likely around 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. U.K.ForbesiPhone Ultra Or iPhone Fold? Why I Predict A New Name For Apple’s FoldableBy David PhelanInvites for the keynote will reveal exactly when and where the iPhone announcement will take place.MORE FOR YOUApple iPhone 18 Pro: The Keynote DateThat will be, I believe, on Wednesday, Sept. 9, exactly two weeks after the invites are sent out. Almost to the minute, in fact, because the keynote will start at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. U.K.It will take place in the Steve Jobs Theater in Apple Park, the company’s Cupertino, California HQ. Even Bloomberg’s Mark Gurman, who has said Sept.8 could be the date, seems to be coming round to my opinion. “Later this week, Apple is poised to send out invitations for its iPhone launch presentation. That event, which is likely to be held on Sept. 9, will introduce the company’s first foldable smartphone, as well as the iPhone 18 Pro line,” he said.Apple iPhone 18 Pro: The Keynote DetailsUnless there’s a break with tradition, the keynote will last anywhere between one and two hours and is likely to take this format. It will begin with a live introduction from the stage by the Apple CEO who will, for the first time, be John Ternus, having taken the reins from Tim Cook on Tuesday, Sept. 1. Cook will become Apple’s Executive Chairman. After the introduction, Apple will screen its keynote movie, a high-production-quality affair with special effects and every detail of each new product. It’s possible there will be more live elements than before, perhaps as a way for Ternus to indicate that things are changing while still showing continuity. As well as the iPhones, expect the event to reveal two new Apple Watches. There had been rumors of new Macs, but Apple announced those on Tuesday, Aug. 25 — full details here.The keynote is when we’ll learn what the new iPhone will look like, and whether it’s changed size compared to last year’s model. Apple iPhone 18 Pro: The On-Sale DateUnless there’s an upheaval to the timetable, Apple will put the new phones on sale on the Friday of the week after the keynote, which means the iPhone 18 Pro, iPhone 18 Pro Max and the first foldable iPhone will land in stores on Friday, Sept. 18.ForbesApple Launches M6 Mac Mini And M5 Ultra Mac Studio In Surprise UpgradeBy David Phelan