Colombia · MUSIC

Key Facts

—What happened Bogotá’s free vallenato festival drew more than 44,000 people over two days in 2026, per Idartes via El Espectador.

—How big a drop Attendance fell from more than 53,000 in 2025, despite El Espectador’s headline saying the event ‘grows.’.

—The real story Attendees spent close to 930 million pesos (about US$304,000) inside the event, covering only on-site purchases.