A favorite vacation spot. A childhood neighborhood. A beloved pet. A lifelong hobby. For someone living with dementia, as memory and communication become more difficult, these details can turn into powerful prompts, sparking memories, stories, and joyful moments of connection.
Memory Lane Games has long used frustration-free, quiz-style games to create these connection moments for people living with Alzheimer’s and dementia. Now, with help from SAP and EY, the organization is exploring how AI can personalize its games at scale.
“What we saw, as AI was coming in, was that we could take two or three more steps to really personalize the experience and trigger positive memories for each individual,” Bruce Elliott, CEO and cofounder of Memory Lane Games, says. “But, as a six-person startup on the Isle of Man, a little island in the middle of the Irish Sea, it was a daunting task. We had a brilliant vision, but to bring it together we needed support.”
Collaboration for good
Through the MovingWorlds’ platform, Memory Lane Games collaborated with SAP and EY to move beyond generic reminiscence content, creating an AI prototype that is designed to help transform personal details, family photos, and life experiences into memory games.
