Published on

25/08/2026 - 9:00 GMT+2

Once you spend enough time in hotels (and for us at Euronews Travel, it’s part of the job description), you start to develop a lot of opinions.

You might be a Four Seasons loyalist, or maybe you’re making your way through all of the Six Senses. Perhaps you book an EDITION in every city you visit because you want to try all of the custom toiletry scents.

While we won’t be sharing our preferences here – that would need a whole separate article – we will admit there is one brand that we are seriously excited about whenever a new property is announced: Ritz-Carlton Reserve.