Editor’s note: This content is sponsored by MILO Philippines and was produced by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated in the production of this piece.
After a few intense exchanges, an errant return by Alex Eala’s opponent ended their opening-round clash in the 2025 US Open. It was decided — the 20-year-old had just become the first Filipino tennis player to win a Grand Slam main draw match in the Open era.
Did Alex know she’d win that round? Perhaps not, but what’s certain is that in that moment, she carried with her a lifetime of training–a journey that began at age four. And just like many Filipinos, Alex’s grit and discipline as a young athlete were also honed on the grounds of MILO Sports Clinic, sharing the dreams of those who had the same roots.
Even non-athletes can relate to Eala’s remarkable feat. For the MILO generation – those who grew up lining up for a free cup of MILO in grade school, to those who gushed over Taekwondo idol Japoy Lizardo – MILO was just more than a chocolate drink. In a way, it brought out the Champion in all of us. No doubt, we all might have #myMILOstory.
Alex Eala now headlines MILO’s #myMILOstory campaign, where her breakthrough proves that grit, discipline, and teamwork have shaped her journey.
