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Reuters —

Target apologized on Monday and said it had pulled a Halloween costume from sale depicting a circus clown that critics said evoked Blackface and minstrel shows.

The product, sold as the “Kids’ Glows Under Blacklight Circus Clown Halloween Costume,” prompted a backlash on social media, with some consumers saying it resembled a racist caricature.

“As a company, we know we got this wrong, and we are deeply sorry,” Target said in a statement. “The costume is offensive and should never have been part of our assortment. It is no longer available for sale.”