Amazon raised the price of its own devices overnight on 21 August. The increases run to 60% on the cheapest product in the range, and they were not announced.
Fortune reported the change across the hardware line. Pocket-lint had reported the Fire TV increases earlier the same day. Amazon confirmed the rises and blamed memory and storage costs.
What Amazon said
Kristy Schmidt, senior communications manager for Amazon Devices and Services, gave The Verge the statement the company issued to every outlet that asked.
“The consumer electronics industry is facing significant increases in memory and storage component costs,” it reads. “After absorbing these increases for as long as we could, we recently adjusted pricing across our product lines. Our approach has always been to offer great products at accessible prices, and that commitment hasn’t changed.”
