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The new line, called Scenario, will mostly price items under $25 and targets women around 35 with a bohemian aesthetic
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Walmart $WMT plans to launch a new women's clothing and accessories brand this week called Scenario, part of an effort to attract younger, more fashion-conscious shoppers, according to the Wall Street Journal.
Most items in the Scenario line will cost less than $25. The launch encompasses hundreds of products across categories including tops, bottoms, and accessories — among them embroidered blouses, pintuck denim shirts, and faux leather bags — and is aimed at women around 35 years old, according to the Wall Street Journal.
