Some of the biggest customers of Nvidia Corp. (NASDAQ:NVDA) have reportedly been told that prices for servers containing its AI chips will rise by more than 15%.
The hike, however, may reveal as much about Micron Technology Inc.’s (NASDAQ:MU) pricing power as Nvidia’s.
Dan Ives, partner and senior managing director at Yorkville Ives & Co., says the hike shows AI demand continues to overwhelm supply. With soaring memory costs behind it, Micron could enjoy even greater earnings leverage.
The increase applies to Vera Rubin and Grace Blackwell systems shipping in early 2027, and covers complete servers rather than Nvidia’s chips alone.
Why Ives Calls Higher Prices Bullish
