Move over, Hollywood—the real stars of the show are the ones helping patients in hospitals across the country.
That’s the premise behind Community Health Media (CHM), a medical education and insights company that gives community physicians and key opinion leaders the celebrity treatment, making them front in center in its content aimed at distributing physician perspectives on clinical trials, therapies and treatment options.
Through peer-to-peer interviews, multiple podcast series, live events and more, the company merges market research with high-quality content to bring “credible medical expertise” to the table, CEO Seth Laderman explained in an interview with Fierce.
Laderman landed in the health communications sector after a lengthy career in the entertainment world, with his work spanning from reality television production to an EVP role at Lionsgate. He founded CMH alongside entrepreneur and marketing exec Hugo Cubias as well as Marcus Allen, who is known for co-founding Washington, D.C.-based R&B music festival Broccoli City. Together, the founders brought their entertainment and production experience to the healthcare space, where physicians are “the talent.”
Related
