Neil ReidSenior reporter·NZ Herald·24 Aug, 2026 04:59 AM5 mins to read‌The daily panel with BBM Motivation founder Dave Letele and Are Media editorial director Sarah Henry. Video / Ryan Bridge TODAYThe nation’s consumer watchdog has launched a full investigation into NZ Muscle.The New Zealand-owned and operated company has been in the spotlight since a video documentary was released on YouTube alleging it had been involved in illegal and unethical business conduct.

The documentary – which has been viewed more