Search+Business News›Markets›Stocks›News›Buy, Sell or Hold? Morgan Stanley maintains buy on Vishal Mega Mart; Emkay Global initiates coverage on Urban CompanyInvestment IdeasSynopsisBrokerages see strong upside potential in Vishal Mega Mart, Urban Company and Hexaware Technologies, citing leadership continuity, service expansion and emerging technology opportunities. Morgan Stanley, Emkay Global and Motilal Oswal forecast potential gains of 41%, 20% and 35%, respectively.Brokerages remain constructive on select new-age and consumer-facing companies, seeing scope for meaningful upside despite near-term challenges.Morgan Stanley sees Vishal Mega Mart’s leadership continuity and consistent execution supporting its growth outlook, while Emkay Global expects Urban Company’s expanding service density and InstaHelp opportunity to drive long-term growth, even as profitability remains some distance away.Meanwhile, BYETMarkets.com 4 mins readAug 24, 2026, 10:09:00 AM ISTGift this Story to your friendsFONT SIZEAbcSmallAbcMediumAbcLargeSAVEPRINTCOMMENTContinue reading with one of these options:Limited AccessFreeLogin to get access to some exclusive stories & personalised newslettersLogin NowUnlimited AccessStarting @ Rs120/monthGet access to exclusive stories, expert opinions & in-depth stock reportsSubscribe NowETUh-oh! This is an exclusive story available for selected readers only.Worry not. You’re just a step away.What’s Included withETPrime Membership