NEW YORK, August 24, 2026 – IBM (NYSE: IBM) and the United States Tennis Association (USTA) today announced new and enhanced AI-powered fan features coming to USOpen.org and the US Open app for this year’s tournament. Three new, enhanced AI-powered innovations are designed to help fans cut through the noise, stay closer to the action and experience the US Open in a more personalized way than ever. Since 1992, IBM and the USTA have brought some of the most advanced digital experiences in sports to more than 14 million global tennis fans annually.
This year’s tournament comes at a time when audience demand for AI-powered features is gaining momentum, as accuracy, not speed, shapes the digital sports experience. According to a new global survey also out today from Morning Consult and commissioned by IBM, 91% of global tennis fans surveyed use sports apps during events, with high trust (64%) in AI-powered sports content.
At the heart of this year’s experience is the all-new Live Updates homepage — a smarter, more personalized way for fans to follow the action that matters most to them. Fans can prioritize their favorite players and quickly zero in on the matches, insights and stories they care about most.
