Nike is hosting a street race in New York City. The winners will get $4,000, or as the company puts it, a month's rent.
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It might be possible to outrun your next rent payment — if you live with roommates.Nike is offering a unique — and highly relevant — prize to two winners of a street race in New York City on August 29: "1 month of free rent.""Step to the starting line on Orchard Street for a chance to win one month of rent paid," the company says.Participants, who will be chosen by a random drawing, will race in a series of 100-meter dashes, advancing through an undisclosed number of heats before racing in a final round.At the end of it all, the two fastest participants will each earn up to $4,000, which Nike is marketing as enough for a month's rent.For many New Yorkers, though, that might not cover it.The median Manhattan rental price for a market-rate apartment, where the race is set to occur, soared to $5,000 last month, according to an August report from The Real Deal and appraisal firm Samuel Miller.Should the winners of the races hail from Queens or Brooklyn, the $4,000 prize will likely be enough, but not by much. According to data from Apartments.com, the average rent for a one-bedroom in Queens is $3,605. In Brooklyn, it's $3,082.Mayor Zohran Mamdani has made lowering the city's astronomical housing costs a centerpiece of his administration. His signature rent freeze for roughly 1 million rent-stabilized apartments takes effect this fall, while City Hall is pursuing a broader plan to build and preserve 200,000 affordable homes over the next decade.









