Over three months, my static website generated 166K Google clicks from 1.39M impressions, with an 11.9% CTR and 7.5 average position.

The graph also shows traffic declining after its peak. That is important: AI did not create automatic, permanent growth. What helped was using AI inside a measurable SEO workflow—and reverting ideas when the data disagreed.

Here is the loop I now use.

1. Use Keyword Planner for discovery, not decisions

I start with broad product terms in Google Keyword Planner and export the results.