Prime Minister Holness pushes the Jamaica Tourism Product beyond sun and sand, focusing on cultural heritage and museums to enrich visitor experiences.
Jamaica · TOURISM
Key Facts
—Event Holness spoke at the opening of the Alpha Mercy Historical Centre in Kingston on 18 August 2026.
—Visitor count The Jamaica Tourist Board recorded 3.74 million visitors in 2025.
—Earnings 2025 gross foreign exchange earnings were US$3.79 billion, down from US$4.33 billion in 2024.
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