Industry stakeholders drawn from the marketing communications, public relations, advertising and branding ecosystem have called on corporate organisations, fast-moving consumer goods (FMCG) companies and PR practitioners to embrace purposeful and strategic storytelling capable of building stronger brands and creating lasting value.
The stakeholders made the call during a media parley where marketing professionals, brand innovators and other industry players converged to discuss the sustainability of brand publicity, effective communication strategies and the growing importance of storytelling in shaping long-term brand reputation.
A seasoned marketing communications expert and Divisional Director, Marketing, at Marketing Edge Publication, Anietie Udoh, joined marketing professionals and PR experts to chart the way forward for corporate brands and FMCGs, particularly on how strategic storytelling can strengthen brand positioning, enhance credibility and create meaningful engagement with target audiences.
The stakeholders also urged integrated marketing communications practitioners to deepen public relations efforts around entrepreneurship, commerce, innovation and economic development, noting that connecting brands to broader issues of societal and economic relevance could make their stories more relatable while strengthening public trust.
