Deion Sanders was recently deposed as part of a federal lawsuit accusing the Colorado football coach of defrauding the graphic designer who created his “Prime” logo.
In a lawsuit filed in U.S. District Court in Nebraska, Omaha–based graphic designer Alan Tipp alleges that Sanders and his representatives fraudulently induced him into signing away his rights to a pair of logos he first created for the Hall of Fame cornerback in 2011. The two logos—stylized text of the words “Prime” and “Truth”—have since become staples of Sanders’s branding during his tenures as the head coach at Jackson State and Colorado.
According to the complaint, Sanders began using the logos around the same time he co-founded Prime Prep Academy in 2011. The design has also appeared in a wide range of commercial partnerships tied to Sanders, the lawsuit says, including Under Armour, Gillette, Jeep, Lamborghini, Aflac, Boost Mobile, and Motorola.
While Tipp initially filed the lawsuit in January 2025, the case’s docket was updated on July 30, 2026, to reflect that Sanders was scheduled to be deposed. Front Office Sports has since confirmed that deposition has already taken place. Sanders, merchandise company Prime Time Enterprises, and talent/brand management firm SMAC Entertainment are all listed as defendants in the suit.
