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Stellantis is working to substantially improve its sales and profitability in multiple regions around the world. In May, the automaker revealed a five-year strategic plan called FaSTLAne 2030. Set to “maximize capital efficiency, avoid duplicate spending and support profitability,” it promises a renewed portfolio of vehicles, with more than 60 new-vehicle launches and 50 significant refreshes across all brands and powertrains by 2030.
Of those, 11 all-new nameplates and 12 refreshed existing products will be for North America. By that year, Stellantis is planning to have 50% of its global annual volume built on three new, highly modular global platforms, with the key STLA One set for a 2027 debut — and a U.S. arrival soon after that with the next Jeep Cherokee. It’s also aiming by 2030 to have seven new products starting under $40,000 and two under $30,000.
North America leads that effort, with 60% of the plan’s 60 billion euro ($68 billion) global investment. Tom Sacoman, Stellantis’ SVP, North American Product Planning and SRT Performance Division, and head of North America Motorsports Operations, has played central roles in portfolio planning and Dodge brand development over his three-decade career, including for the automaker’s advanced vehicle architecture and electrification strategy. We recently interviewed him by phone.
