Disney has sealed a pact with Burbank-based content creator Dhar Mann Studios to create new youth- and family-oriented programming for its platforms, the companies announced Friday. The deal kicks off with a 20-episode order on series produced by Dhar Mann Studios for Disney; further details were not revealed.
“Dhar has built a distinctive voice and an enormous global following, with stories that are uniquely his own,” said Asad Ayaz, Chief Marketing and Brand Officer, The Walt Disney Company, and Debra OConnell, Chairman, Disney Entertainment Television, in a joint statement. “He and his team have forged an extraordinary connection with their audience, and we believe their optimistic, deeply relatable storytelling will connect in a meaningful way with Disney fans.”
Dhar Mann Studios said that it attracts more than 170 million followers globally and nearly 300 million views each week across platforms, with programming that it describes as “uplifting, relatable stories rooted in universal experiences.”
“For me, this is so much bigger than a content deal,” said Dhar Mann, founder of Dhar Mann Studios, in a statement. “I grew up with Disney stories. Now I get to experience that same magic through the eyes of my own family, and the idea that we now have the opportunity to create stories for Disney for the next generation is incredibly meaningful to me.”
