The lower AOV is a deliberate part of its strategy to make online food ordering more accessible and attract consumers who may not regularly order food through existing platforms
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Rapido-backed food delivery platform Ownly is gearing up for a multi-city expansion in the coming weeks, as the company looks to build on the early traction it has gained in Bengaluru and scale its zero-commission model beyond its home market.Ownly is now processing around 50,000 orders a day in Bengaluru, according to people aware of the development. The volume translates into roughly a 10 per cent share of the city’s food delivery market, they said.The latest numbers mark a sharp increase from July, when Ownly was reported to be processing around 40,000 orders a day and had a roughly 7 per cent share of Bengaluru’s food delivery market. The growth comes as the platform continues to add restaurants and consumers to its network ahead of the planned expansion.Ownly has built its proposition around a subscription-based model for restaurants, rather than charging a commission on every order. The model is aimed at reducing the cost burden on restaurants, while allowing the platform to compete with established food delivery companies such as Swiggy and Zomato.Sanka, who leads Ownly, had earlier said the platform had onboarded around 25,000 restaurants in Bengaluru and was targeting 50,000 restaurants. This would give it access to roughly half of the city’s restaurant base.The company is now expected to take the model to new cities as it seeks to replicate its Bengaluru traction. The multi-city rollout will also test whether Ownly can scale its restaurant network and consumer base outside a market where it has already established an initial foothold.The company is also betting on lower ticket sizes to expand the overall food delivery market rather than simply taking market share from incumbent platforms. Ownly’s average order value is currently around 60 per cent of the industry average, according to people aware of the company’s operations.The lower AOV is a deliberate part of its strategy to make online food ordering more accessible and attract consumers who may not regularly order food through existing platforms.The expansion comes at a time when food delivery platforms are increasingly looking at alternative pricing and merchant models. While the established players have focused on scale, logistics density and consumer frequency, Ownly is attempting to differentiate itself through lower costs for restaurants and cheaper orders for consumers.The success of the Bengaluru model will now be critical as Ownly enters new markets. Beyond replicating its order volumes, the company will need to build sufficient restaurant density, delivery capacity and consumer demand in each city to make its subscription-led model viable at scale.Published on August 21, 2026
