SynopsisPine Labs has developed P3P, an autonomous payment protocol built on the Unified Payments Interface (UPI), under which buyer and seller agents can transact within regulatory guardrails.Merchant payments firm Pine Labs is directing significant focus and investment towards agentic commerce, betting that artificial intelligence (AI) agents will increasingly discover, negotiate, and complete purchases as transactions move from apps to prompts, chairman and chief executive Amrish Rau said in the company’s annual report.“The question is not whether agentic commerce arrives. It is whether the payments infrastructure underneath it isNow Playing
Pine Labs to step up agentic commerce investments: CEO Amrish Rau - The Economic Times
Pine Labs has developed P3P, an autonomous payment protocol built on the Unified Payments Interface (UPI), under which buyer and seller agents can transact within regulatory guardrails.
Pine Labs developed P3P, an autonomous UPI protocol; CEO targets agentic commerce where AI agents transact autonomously. This signals payment infrastructure for agent-to-agent transactions becomes competitive moat as commerce shifts from apps to prompts.






