Last updated:
19 minutes ago
Participants face off in informal “aura battles”, using dance moves, poses, facial expressions and playful gestures to show who can command the crowd’s attention. There are no physical fights: spectators usually choose the winner based on confidence, charisma and creativity.
The trend takes its name from the online slang “aura”, used to describe someone with a strong, charismatic presence. The phrase “farmear aura”, or “farming aura”, began as a joke about collecting imaginary “aura points” online before becoming a real-world competition.
At one recent event, 16-year-old Kaled Rosales Salazar won 2,000 Mexican pesos, around €100 at the time, after beating his rival, 14-year-old Carlos Irving Quintana, known as “Thanos”. The runner-up received 1,000 pesos.
