U.S. Polo Assn. is celebrating a record year, thanks to its larger store footprint and growing fanbase of teens and twenty-somethings.U.S. Polo Assn., which dates back to 1890, reported $2.7 billion in sales in 2025, up from $2.5 billion in 2024. Much of its growth came from its biggest market, North America, as well as its fastest-growing market, India. The apparel company is also seeing increased demand among Gen-Z women and Gen-Alpha boys as it steps up its social-media presence and revamps its store fleet in key cities like Miami and New York City.
U.S. Polo Assn., in addition to being a consumer brand, is linked to the nonprofit governing body of the sport of the same name. Many of the brand’s customers play polo, which has long been associated with an elite social status. But U.S. Polo Assn. is working to establish itself as a lifestyle brand that’s open to anyone. Many of its typical polos retail for $48 and under, compared to $110-plus at Polo Ralph Lauren.
“Our great price-to-value proposition really matters to working families and young consumers all over the world,” said J. Michael Prince, the president and CEO of USPA Global, the company that manages and markets the U.S. Polo Assn. brand globally. “We’ve got a great team, great partners [and a] really strong brand, and we continue to build brand awareness.”
