The largely digital promotions will focus on key source markets Australia, China, Germany, the U.K., Russia and India ahead of Sri Lanka launching a long-delayed global promotion campaign in April 2027, said Roshan Ranasinghe, deputy minister of tourism.
Australia, Germany and the U.K. are among the world’s 20 richest countries and territories by nominal GDP per capita, based on 2026 projections from the IMF’s World Economic Outlook.
"Tourism is crucial for our economy. After the delay of nearly a decade this global campaign is to take Sri Lanka to the world, to crucial markets, and to give a realistic idea of what is available in Sri Lanka," he told reporters at a briefing in Colombo.
People walk along a road in the Dutch Fort, in Galle, Sri Lanka, Aug. 17, 2024. Photo by Reuters
Tourism is the third-largest foreign exchange earner in the country of 22 million, famed for its pristine beaches, ancient temples and aromatic tea.
