Tokenized assets look to be following the trajectory of exchange-traded funds, with early skepticism starting to move into a phase of growing adoption, according to John Hoffman, Ondo Finance’s managing director and head of product portfolios.
"The parallels between what’s happened with ETFs over the last 33 years are very similar to how I see this market developing right now," Hoffman told The Block at Wyoming Blockchain Symposium 2026.
"It feels like we’re, in a lot of ways, going back in time, seeing the progression of a new technology that’s going to ultimately transform markets." Hoffman joined Ondo a little over two months ago after spending 18 years in traditional finance, most recently leading Invesco's ETF business in the Americas.
He said ETFs faced much of the same doubts that the tokenization sector is now experiencing, mostly around whether the technology works and what problems it solves.
Ondo began offering tokenized U.S.
