Amazon Ads says AI is making advanced advertising more accessible to small and medium businesses (SMBs) in India. It is helping them reach new audiences, create ads faster and even explore advertising channels like streaming TV. A new study commissioned by Amazon Ads has found that artificial intelligence is helping Indian SMBs overcome some of the biggest barriers to advertising, including cost, complexity and limited resources.According to the study, 87% of Indian SMBs surveyed say AI-powered advertising tools have helped them access advertising opportunities that previously felt out of reach. This includes formats such as streaming TV and other video advertising. The benefits of this advertising expansion are now translating into business outcomes. 75% of SMBs say that AI-enabled advertising has supported business growth, while 68% say AI has helped them become more creative with their advertising. Here is everything you would want to know about the study and what it means for the future of advertising in India:About The AuthorAarohy Kapoor is a dynamic content producer and editor, known for creating high-impact, consumer-first content across diverse categories including technology, home decor, health & fitness, food, pet care, sports and everyday lifestyle essentials. With a strong editorial experience and an understanding of modern consumer behaviour, she specialises in product reviews, comparison articles, buying guides and deal-led content that simplify decision-making for readers.