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Most communication teams have long avoided Reddit's corner of the internet, but AI scraping methods are changing that.
Why it matters: Reddit is not just a place to find communities that are already talking about your company, brand or products. It's also a key information source for large language models.
What they're saying: The fragmented media landscape has made it more difficult to find and reach the audiences that matter most, but Reddit can be a sounding board and a ripe place for engagement, Reddit chief communications officer Adam Collins says.
