I can clearly remember the first time I saw a deepfake. I was waiting for the train on my way to the Vice office in 2017 when I got a Twitter DM from someone who saw it posted to Reddit. It was a short .gif from the start of a porn video, showing a woman lying on a bed and talking to the camera, only the woman’s face had been edited to look like Gal Gadot.The deepfake was shockingly realistic for the time, and as Sam’s reporting on it from that day on has shown, deepfakes have primarily been used to harass and degrade women. We were surprised by how advanced the technology seemed at the time and knew that the internet and the law wasn’t prepared to deal with it. The technology has advanced exponentially since then, and the internet and the law has still not caught up to it. But as concerning as deepfakes clearly were the moment we laid eyes on them, the problem was never that we thought Gal Gadot actually made an adult video. Deepfakes can look convincing, but they never fooled us that what we were seeing was real. But for the past few months I’ve been looking at a new and strange type of AI generated nonconsensual image on X that I think will fool a lot of people. These images, which I’ve started calling subtlefakes, are not as clearly offensive, but they are a lot more convincing. The concerning implication is that it’s not just the technology that is advancing now, but that the people who wield it maliciously are getting more sophisticated. Much like “cheap fakes,” which in 2019 Data & Society described as an edited piece of media that manipulates the truth without requiring AI or any other advanced technology, subtlefakes are another form of synthetic media that has taken over the internet since the emergence of deepfakes in 2017.These more convincing images are not AI generated nudes of celebrities or face-swapped identities onto porn videos, but AI generated images of celebrities that are subtly edited to make them more revealing or provocative. We’ve written countless stories about AI generated nonconsensual media of celebrities and non celebrities. It’s a form of harassment that causes psychological and material damage to people, and they don’t have to be believable to do that. Even if the image looks photorealistic, it is often clearly fake for the simple reason that it’s unlikely that the biggest actor in the world would suddenly produce hardcore pornography that’s posted by a random account to X. The images I’ve been seeing lately are often only slightly altered. One type of image, for example, will edit a real photograph of a famous actor walking a red carpet, but edit it to make her dress more revealing or to make her butt or boobs bigger. Another type is entirely AI-generated post-workout selfies at the gym. The only example I feel totally comfortable sharing is one that was called out and shared by the target of one of these fakes, actor Xochitl Gomez. As a side-by-side she shared on Instagram shows, someone had taken a real photograph of her at a parking lot, looking over her shoulder and smiling at the camera, and used AI to make it look like she was bending over in one image and putting her hand on her butt in the other. Similarly, someone had taken an image of her on a red carpet and used AI to make it seem like she’s turning her back to the camera and sticking her tongue out. These images are not just photorealistic, they also don’t have the usual context clues we’ve come to expect from nonconsensual images. I think I am very good at spotting AI generated images because it’s a big part of what we do here, and I don’t think I could tell these were AI generated if I was just scrolling on X.