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AI chatbots and recommendation engines are steering travelers away from viral destinations toward personalized trip planning, reducing the TikTok-herd effect. Tech leaders should monitor this as personalization platforms in travel/hospitality emerge as key SaaS differentiators for customer engagement and retention.
Catch up on global daily news
Compelling long reads
Tune into captivating conversations
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Behind the scenes at The Economist

Some fear that chatbots will lead everyone to the same places. In fact, they may do the opposite

A handpicked article read aloud from the latest issue of The Economist

A handpicked article read aloud from the latest issue of The Economist

A handpicked article read aloud from the latest issue of The Economist

A handpicked article read aloud from the latest issue of The Economist

AI can try, but humans still have the edge when it comes to booking holidays