Nico Villarete/Rappler
The market may still be a relatively small slice of the overall pie, but interest is clearly growing, with xEV sales surging 132.7% in H1 2026, even as conventional vehicle sales plummeted
Filipino consumers show a growing interest in electrified vehicles, with 34% preferring them for their next purchase, although this is still lower than other Southeast Asian countries.
Sales of electrified vehicles in the Philippines increased significantly, reaching 58,905 units in 2025, despite an overall decline in vehicle sales, indicating a strong market momentum for hybrids and plug-in hybrids.
Mitsubishi is investing in the Philippine market through government incentives aimed at boosting local production of electrified vehicles, while also addressing the challenges of cost competitiveness compared to regional peers.
