Weak demand for the polarizing SUV could prompt BMW to axe its flagship M model.
There are no signs of a facelift, let alone a second generation.
The XM is one of several BMW models reportedly at risk of being discontinued.
With only 7,608 units sold globally in 2025, the XM was the slowest-selling BMW, with even the now-defunct Z4 roadster faring better. This year is looking even worse, as demand through June fell by 22.4 percent to 2,816 cars compared with the first six months of last year. Of course, given its lofty asking price, Munich never really expected its plug-in hybrid SUV to be a huge seller. The problem is that the numbers are apparently so low that the dedicated M model is at risk of being put on the chopping block.
According to a new report from Automotive News, the XM faces an uncertain future, mainly because it’s a slow seller in China. When the M-branded behemoth came out four years ago, the luxury automaker predicted that 23 percent of customers would come from China. The United States was projected to be its largest market at 26 percent, but the electrified SUV is struggling there as well. Official sales numbers show that demand slipped by 4.9 percent in 2025 to just 1,878 vehicles.
