Most of what B2B enrichment vendors sell is information companies publish about themselves, for free, on their own websites. What you're paying per-credit prices for is mostly the reading.
I noticed this while burning through enrichment credits on accounts that turned out to be obvious non-fits — agencies when I needed SaaS, enterprise when I needed SMB. The data that would have disqualified them in seconds (what they sell, who they sell to, how they price) was sitting on their homepages the whole time. No vendor needed. Just reading.
So I did the obvious thing: pointed an LLM at company websites and made it fill out a fixed schema. This post covers what that looks like, what it costs (spoiler: about a cent per company), and the failure modes I hit building it into a production tool.
What you can extract from a website alone
More than you'd guess. From the homepage plus three or four key pages (/about, /pricing, /careers, /contact), reliably:
